Great teams build great products. I just help clear the proper path.

I've been in product for about a decade, and honestly, most of it has been learning what doesn't work. I've built things nobody wanted, solved problems that didn't ultimately matter, and watched good ideas die from bad execution. But somewhere in all that, I figured out how to spot the right problems and, more importantly, build and shepherd teams that can actually solve them.

What I've realized is that whether it's early-stage chaos or enterprise-scale complexity, the real wins always came from the same place: shared focus, real trust, and a bias toward delivering something that matters.

Currently, I'm at Walmart eCommerce where I’ve led two 0-to-1 AI initiatives:

  • A multi-modal shopping assistant to redefine how millions of customers globally interact with their devices to discover and buy products

  • A GenAI platform that's transforming content creation and personalization across the enterprise

Hard lessons I've learned:

  • Speed is seductive, clarity is compounding

  • Your assumptions are probably wrong. Test everything

  • You can’t roadmap your way out of a vision problem

  • A focused team with clear goals beats a brilliant strategy every time

  • Your biggest competitor usually isn't another company — it's user indifference

I keep things simple:

Find talented people, give them clear and meaningful outcomes to pursue, and get out of their way. When that clicks, you get products that do what they're supposed to do and teams that stick around to make them better.

AI is changing the game, sure, but the basics haven't changed. Know your users, test your ideas, build with care, and fix things when they break.

Motives

Learn and evolve, solve big problems, build cool stuff, foster community, give back and pay it forward.

Superpowers

  • Empathy

  • Strategic thinking

  • Abstract reasoning

  • Communication

Values

  • Curiosity

  • Self development

  • Integrity

  • Community

  • Candor

Mindset

  • Attitude is everything.

  • Courtesy is king.

  • Personal integrity should guide every action.

  • Today is always better than tomorrow.

  • The flow state is where the magic happens.

  • Expectation is the ancestor of disappointment.

  • There are no failures, only results to learn from.

Workplace motto

Be the person good people want to work with.

On leadership

  • Nobody will ever exceed your expectations if they don’t feel appreciated.

  • Your team shouldn't fear you. They should fear letting you down.

  • Creativity thrives in contextual comfort.

  • Empowerment is the fertilizer for meaning and momentum.

Pleasures

  • My wife

  • My Leila

  • Cycling

  • Philosophy

  • Making music

  • Photography

  • Bartending

  • Power napping

  • Laura Marling

  • Complimenting strangers

  • Messing with spam callers

  • Beating my brother-in-law in darts

  • Suppressing office politics

Fears

  • Aphantasia

  • A roadmap in Excel

  • Status meetings about status meetings

  • Unsolicited advice

Unsolicited advice

  • Be honest with yourself.

  • Be honest in your work.

  • Challenge your default settings.

  • Relentlessly seek out biases.

  • Let decency define you.

  • Stay intent and alert.

  • Always have a goal and visualize the outcome.

  • Know how to measure impact.

  • Maximize your minutes and digest your days.

  • Systematize your life while expanding your humanity.

  • Resist taking the first or last of anything.

  • Don’t take the escalator unless you must.

  • Become admirable before expecting admiration.

  • If a company can afford national ads, don’t passively consume what they're selling.