Select work
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![A collage of technological images and icons symbolizing data driven content at Walmart]()
Designing Walmart's GenAI Content Engine
A walkthrough of my strategic approach for Walmart’s GenAI content platform, solving bottlenecks & building the system behind hyper-personalization
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![A pink company logo that looks like both a soundwave and lips]()
Transforming a Voice-Based Social App for Growth
After conducting a platform-wide audit, I synthesized my insights into a strategy that redefined Ense’s experience and unlocked new growth opportunities.
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![A smiling and wiggling blue icon representing Walmart's GenAI shopping assistant]()
Crafting Walmart's AI Shopping Assistant
Learn how I led our innovations team from an unvalidated concept to $147M in annualized GMV through personalized AI assistance.
Select writing
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![A stack of balanced stones on the beach, symbolizing stability, intentionality, and the balance of leadership.]()
On Leadership
How I think about leading from the back and when to step forward.
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![An illustration comparing a circular loop and a bullseye target, representing the tension between iteration and goal-setting in process design.]()
On Process
My case for intentional systems that fuel clarity and speed.
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![A group of people collaborating in a glass-walled office, capturing the human side of innovation and emotional intelligence in team dynamics.]()
On Culture
How I've seen EQ > IQ in action and why I believe innovation demands emotional maturity.
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![A solo parachuter under a colorful canopy against a clear blue sky, suggesting the interplay of risk, judgment, and trust beyond raw data.]()
On Data & Decision-Making
My take on being insight-led instead of 'data-driven'.
How I work
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![A stack of balanced stones on the beach, symbolizing stability, intentionality, and the balance of leadership.]()
My Operating Manual
Principles, preferences, and the mindset I bring to teams.
